Interview with Gavin Strange (aka “Jam Factory”) – Senior Designer at Aardman, Director of Aardman’s “Masters of Merry” Fortnum & Mason Christmas Ad, and Author of Motivational Self-Help Book, “DO Fly”
Portrait photo of Gavin Strange. Photo courtesy of Gavin Strange. “There are a million and one reasons to not do something, to not start something,” Gavin Strange—a Bristol-based, ten-year veteran at Aardman Animations, where he works as a director, most recently having directed the Christmas ad campaign Masters of Merry for London-based, luxury department store Fortnum & Mason , as well as a senior designer in the studio’s digital department, whilst also pursuing his passion projects on the side under the alias Jam Factory—tells Stop Motion Geek. “Life, work, family, health, time, space, location, mood, emotion—all of these things can throw you off your game.” “So, I think you have to do anything you can, use anything you can, to get and to stay motivated,” Strange continues. “Pick the lowest hanging fruit, set yourself a goal that’s easy, really easy. Because it’s all a step in the right direction. It can be so overwhelming when you’re trying to plot and plan whe