Skip to main content

Mr. Peanut Harnesses the Power of the Peanut

Below are the two most recent Planters 'Mr. Peanut' ads, they are produced by the ever brilliant Laika (ParaNorman, The BoxTrolls).  The animation here is directed by Mark Gustafson, who was Animation Director on Fantastic Mr. Fox, is the alleged co-director of Pinocchio, and is directing Laika's Goblins, which will be their next big feature after The BoxTrolls.  Mr. Peanut is voiced here by comedian Bill Hader, succeeding Robert Downey Jr., also known as Iron Man.

Link: http://youtu.be/9FfMrgZD6To


Link: http://youtu.be/eeXnq-KajwU

Popular posts from this blog

Interview with Gavin Strange (aka “Jam Factory”) – Senior Designer at Aardman, Director of Aardman’s “Masters of Merry” Fortnum & Mason Christmas Ad, and Author of Motivational Self-Help Book, “DO Fly”

“There are a million and one reasons to not do something, to not start something,” Gavin Strange—a Bristol-based, ten-year veteran at Aardman Animations, where he works as a director, most recently having directed the Christmas ad campaign Masters of Merry for London-based, luxury department store Fortnum & Mason, as well as a senior designer in the studio’s digital department, whilst also pursuing his passion projects on the side under the alias Jam Factory—tells Stop Motion Geek. “Life, work, family, health, time, space, location, mood, emotion—all of these things can throw you off your game.”

“So, I think you have to do anything you can, use anything you can, to get and to stay motivated,” Strange continues. “Pick the lowest hanging fruit, set yourself a goal that’s easy, really easy. Because it’s all a step in the right direction. It can be so overwhelming when you’re trying to plot and plan where you want to go, or who you want to be. I think it helps to just take it a step …

Interview with Bradley Slabe, Co-Director of Stop Motion Love Story, "Lost & Found" (Part 1/2 of Interview with "Lost & Found" Directors)

The true essence of art – a reflection of life itself – is very much akin to the Japanese aesthetic of “wabi-sabi”: it’s imperfect, impermanent, and, at times, profoundly...incomplete.

It is both at once a fundamental truth, and, curiously, more often than not, a thing incredibly hard to acknowledge, to make peace with. Yet perhaps our resistance is justifiable, for once we admit that the world is full of unknowns – unknowns that aren’t ideal, that aren’t perfect – we are just as soon confronted with the actualization of a deep, intrinsic, and very human fear: the fear of a future full of...unknowns that aren’t ideal, that aren’t perfect. Yet it’s the confrontal of that fear that is the most terrifying reality of all, for the moment we make peace with it we have just as soon have acknowledged that our paths in life aren’t in our own hands, or something we can control – a terrifying reality, yet one that’s nonetheless fundamentally true.


Yet, in art as in life, it is in this very plac…

Interview with Lucy J. Hayes, Producer of Stop Motion Love Story, "Lost & Found"

Ever since her childhood, Lucy J. Hayes – the producer of Lost & Found, an extraordinarily beautiful short film that make for a profound mediation on the impermanence and imperfection of life and beauty – she’s wanted to play some part in the creative industry, in some way, shape, or form. For Hayes, that dream went unquestioned. However, the challenge turned out to be figuring out quite where she belonged in the creative industry.

“I dabbled in acting and directing, however, I was terrible!” Hayes tells Stop Motion Geek. It wasn’t until she began to put on plays with her friends in her adolescence and early adulthood that the answer to her search dawned upon her: All that Hayes found came innately to her – everything from her ardor for creative work to her love for working with creatives to bring an idea, the kernel of a story, to fruition – she found in the title of “producer.”


Although being a term often thrown around colloquially, the actual responsibilities helmed by produce…

Interview with Samuel Lewis - Animator, Character Designer, and Sculptor on Stop Motion Short Film, "Lost & Found"

“If I had to pick a starting point for my career as a stop motion animator I would have to say it was my obsession as a six year old with a book called ‘Playing with Plasticine’ by Barbara Reid,” Samuel Lewis – a London-based stop motion and 2D animator and director, whose most recent labor of love can be seen in his contribution to the Australian stop motion short film, Lost & Found – tells Stop Motion Geek. Upon reflection, Lewis explains that his love for the medium of stop motion began very early in life, and has merely managed to burn ever brighter in his fervor to master the craft.

“I would spend countless hours fixated on sculpting tiny snails, fruit bowls and dinosaurs to the point where I would stay inside on family holidays sculpting a surfer in a beach scene rather than going to the actual beach that was only a short walk away,” Lewis recalls wistfully. “Eventually this, coupled with a healthy interest in Sesame Street, Trapdoor, Pingu and Wallace & Gromit lead to …

Interview with Andrew Goldsmith, Co-Director of Stop Motion Love Story, "Lost & Found" (Part 2/2 of Interview with "Lost & Found" Directors)

The true essence of art – a reflection of life itself – is very much akin to the Japanese aesthetic of “wabi-sabi”: it’s imperfect, impermanent, and, at times, profoundly...incomplete.

It is both at once a fundamental truth, and, curiously, more often than not, a thing incredibly hard to acknowledge, to make peace with. Yet perhaps our resistance is justifiable, for once we admit that the world is full of unknowns – unknowns that aren’t ideal, that aren’t perfect – we are just as soon confronted with the actualization of a deep, intrinsic, and very human fear: the fear of a future full of...unknowns that aren’t ideal, that aren’t perfect. Yet it’s the confrontal of that fear that is the most terrifying reality of all, for the moment we make peace with it we have just as soon have acknowledged that our paths in life aren’t in our own hands, or something we can control – a terrifying reality, yet one that’s nonetheless fundamentally true.


Yet, in art as in life, it is in this very plac…

Interview with Tim Allen, Key Animator on Wes Anderson's "Isle of Dogs"

“The Wes style of movement has a simplicity & a more experienced animator has to learn to not put in the little tricks or flair that they may have used animating elsewhere,” Tim Allen – an animator whose career spans decades and includes credits on prestigious projects such as Shaun the Sheep, Postman Pat, Fireman Sam, The Flying Machine, Creature Comforts, the Oscar®-nominated films My Life as a Zucchini, Corpse Bride, Frankenweenie, Fantastic Mr. Fox, and the Oscar®-winning short film Peter & the Wolf – tells Stop Motion Geek, describing the metamorphosis his animation style underwent on one of his most recent projects – Wes Anderson’s Isle of Dogs, currently available on digital and set to be released on Blu-ray and DVD on July 17th. “The Wes style is direct & clear,” he goes on. “I take the old stop motion phrase & embraces it: ‘Less is more’.”


Although the “Wes style” is something of a “back to basics” approach to stop motion – in the sense that the animation sty…

Interview with Heather Colbert, Filmmaker Behind The Music Video for Tom Rosenthal’s “How Have You Been?”

“After talking with Tom, I just let the track play, while I drew or noted down ideas that came into my head,” Heather Colbert—a Bristol-based animator and filmmaker—tells Stop Motion Geek about the origins of her newest project: creating, almost single-handedly, the music video for English singer-songwriter Tom Rosenthal’s “How Have You Been?”—a haunting and beautiful acapella piece off his latest album, Z-Sides. “He told me the album was about sleep and so the images that came to me were of nocturnal and natural things. I also saw a connection in the beautiful lyrics to a character living with mental health issues, especially in the line ‘I woke up, but it didn’t go away’. So I began to see a creature trying their best to get on with their task, but being hindered by the fear of the world that they inhabit.”


The third music video she’s directed since graduating university in 2016, How Have You Been? sees Colbert reach new heights in her ability to craft subtle performances that tell…

Interview with Mark Smith, Director and Writer of Stop Motion Short Film, "Two Balloons"

As I sit, listening to Peter Broderick’s moving composition for piano More Of A Composition, I close my eyes and envisage an enormous funnel cloud skimming across the crystalline face of an ocean – the skies are murky and unusually dark, lightning crackles, spider-webbing across the darkened skies before then vanishing, and still, after its gone, an electricity continues to hum in the air and I simply know that it’s going to soon strike again. And as the scene presents itself to me, I suddenly feel something similar to what director Mark C. Smith felt when he saw the same image as he sailed to a small island called Grenada along with his wife in a timeworn sailboat. For him, in that moment inspiration struck, and the idea suddenly came to him for his heartfelt stop motion film, Two Balloons. For me, I open my eyes and feel as I did the instant Two Balloons faded to black – as if I’ve just woken from a stunning and beautiful dream, one I immediately mourn not being able to see again f…

Interview with Carlos Bleycher – Scriptwriter, Content Consultant, and Story Editor for Children's Oriented Animated Programming on Netflix, Discovery Kids, Disney xD, and Cartoon Network LA

“The most important thing for any genre are the characters,” Carlos Bleycher—veteran scriptwriter, content consultant, and story editor, with numerous credits spanning animated and children-oriented content in his native Spanish as well as English for the likes of Disney xD, Cartoon Network LA, and Discovery Kids—tells Stop Motion Geek. “That’s why it’s so important to have strong characters that feel real, and then use your premise as an ‘excuse’ to flesh out their personalities, dreams, fears, everything.”

After getting his start in the industry writing for sitcoms, Bleycher—inspired by the “countless hours of watching cartoons” he consumed as a child along with a healthy dose of ambition—made a conscious shift towards writing for animated programming aimed at children—an oft-snubbed dimension of scripted programming. To Bleycher, however, respecting such an audience is his highest priority in creating his work.



“I think an audience of children is the most critical and sophisticate…

Interview with Angela Poschet, Production Supervisor on "Isle of Dogs"

“I have worked for many different producers and production companies based in different European countries, and I’ve had to adapt to the specific needs for each production,” Angela Poschet—a veteran in the stop motion industry, whose credits include production supervisor of Wes Anderson’s Isle of Dogs, head of scheduling of Tim Burton’s Oscar®-nominated film Frankenweenie, director of photography of Bob the Builder, as well as numerous others credit on feature films, television series, and commercials—tells Stop Motion Geek. “Therefore, you have to be very open and you have to approach each production individually to get it up and running for their needs and the capacity they can deal with.”

Poschet began her career in the stop motion industry in 1998 as the director of photography on the preschool series Bob the Builder for BBC UK—on which she worked for three years across thirty-nine episodes. She proceeded to work as a director of photography on various productions including the D…